WebLine extensions aim to provide more variety and hopefully capture more of the market within a given category. More than half of all new products introduced each year are line extensions. For example, M&M candy varieties such as peanut, pretzel, peanut butter, and dark chocolate are all line extensions of the M&M brand. WebJun 24, 2024 · The most well-known example of a line extension was Coca-Cola’s release of Diet Coke in 1982. It was used to target the growing weight- and calorie-conscious market. Diet Coke still exists today. It’s since expanded the product by introducing new flavors such as Ginger Lime and Feisty Cherry to appeal to millennial consumers.

8 Of The Most Clever Brand Extension Examples

WebSuccessful Examples of Line Extensions: Colgate with Hemp Seed Oil Coca-Cola Cinnamon Lux White Impress Honda Civic Si Hellmann’s Mayonaise with Olive Oil Mr. Clean Clean Freak Nissan Leaf WebNov 17, 2024 · Line extensions are safer plays for brands, while a brand extension is a complete departure from the core business. How to Get the Necessary Shopper Data … can you freeze uncooked cabbage rolls

Brand Extension vs Line Extension: How to Choose - LinkedIn

WebLine Extension. A line extension lends its established, brand-specific name to another product within the same category (beer A1 begets beer A2, A3, et cetera). Example: “Voodoo Ranger,” “Voodoo Ranger Juicy Haze,” “Voodoo Ranger Imperial Black IPA,” etc. WebFeb 3, 2024 · Brand extension is a marketing strategy in which a company uses an established brand name on a new product in a related or unrelated category. Releasing an item under a well-known company brand might allow the launch to receive support from existing loyal customers. WebJun 2, 2024 · Examples of Product Line Extension 1) Coca Cola: Over its successful and vibrant years in the market, the beverage giant has launched various versions such as regular coke, vanilla coke, and cherry coke … can you freeze uncooked cauliflower